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Product Intelligence
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Product syncs

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Google Merchant Center

This connects the app and chooses the supplemental sources. Shopify’s Google channel sends the products. Send labels writes the advertising groups.

  1. In Google Cloud, create a project and enable Merchant API.
  2. On the OAuth consent screen, add your Google account as a test user and add the scope https://www.googleapis.com/auth/content.
  3. Create an OAuth client of type Web application. Set the redirect URI to

Meta catalogue

This connects the app and chooses the catalogues. Shopify’s Facebook and Instagram channel sends the products. Send labels writes custom label 4 only, on products already in the catalogue.

  1. In Meta for Developers, create a Business app and add Facebook Login.
  2. Under Valid OAuth Redirect URIs, add . Meta allows http only for localhost.
  3. The app needs catalog_management and business_management. Sign in with a Facebook account that can manage the catalogue.

Send advertising groups to Meta

Writes custom label 4 on the catalogues you saved. Hero, Core, and New are the advertising groups. Deprioritise and Exclude are sent as well, so those products stay out of the groups.

Checking Meta catalogues…

Send advertising groups

Writes custom label 4 on the Australia and New Zealand supplemental sources. Shopify keeps sending the products. Hero, Core, and New are the advertising groups. Deprioritise and Exclude are sent as well, so those products stay out of the groups.

Checking Merchant Center…

Connect Shopify

Read-only. Use the Client ID and secret from the app in the Shopify Dev Dashboard.